Where possible, we will provide you with an estimate of what your land could be worth with planning permission.

The average price for an acre of land in England is £11,000.00. In contrast, an acre of land with planning permission could be worth as much as £3m.

The exact value will depend on the location of the land, the number of houses permitted to be built, market conditions and infrastructure costs.

Our fees are based on a pre-agreed share of the sale proceeds (typically 15%–20%). Our agreed fees and costs only become payable once your land is sold with the benefit of planning permission.

Following the sale of your land, the sale proceeds are applied in the following order (i) repayment of third-party costs (surveys, specialist consultants and planning fees). All costs are agreed with you before they are incurred (ii) payment of our agreed fees (iii) the balance is then paid to you.

There is no risk to the landowner. We take on all the risk and use our own capital to fund the planning process.

If planning permission is refused, we will review the reasons for refusal and find solutions to overcome the issues. This may result in our team submitting a formal planning appeal on your behalf.

We work with landowners under a Promotion Agreement, a partnership arrangement between you as the landowner and us as your land promoter.

The agreement enables the landowner to have access to our experience, expertise and financial resources to obtain planning permission.

The Promotion Agreement will fully set out the likely timescales involved, the extent of the works we agree to undertake and details of our agreed fees.

The agreement is typically entered into prior to the submission of a planning application.

Promotion Agreements have become increasingly popular as they allow landowners to maximise the value of their land without paying any costs or taking on any risk.

Promotion Agreements are often preferred to Option Agreements as both parties will seek to obtain the highest possible price for the land. Under an Option Agreement, a developer will attempt to buy the land at the lowest possible price.

Unlike Option Agreements which have a fixed or discounted purchase price, Promotion Agreements require the land to be sold on the open market to the highest bidder, which typically results in a higher overall sale price.

On average, Promotion Agreements typically achieve 20% - 30% higher land values than Option Agreements.

In summary, a Land Promoter’s role is to unlock the development potential of land, handling all the planning risk and complexity, in exchange for a share of the land’s value once planning is obtained.

Our promotion strategy is individually tailored for each site to ensure we achieve the best possible outcome.

In some cases, a site will need to be promoted through a Local Plan process before a planning application can be made. In other cases, it may be appropriate to submit a policy compliant planning application.

We will also explore alternative planning strategies, including assessing the council’s five-year housing land supply position and the potential application of the presumption in favour of sustainable development.

There are two primary routes to securing planning permission:

1. Local Plan Process

A local council regularly reviews its Local Plan which sets out where new homes should be located. If land is included in a Local Plan, the council accepts that it is suitable for future development. A formal planning application is then submitted. This route provides the strongest and safest way of securing planning permission.

In order to have land assessed favourably by the council through the Local Plan process, it is important that a robust and well-prepared submission is made, supported by appropriate technical evidence. This is our speciality. We have a proven track record of successfully promoting sites through the Local Plan process.

Once the site has been included in a Local Plan, we then deal with the formal planning application under a Promotion Agreement.

2. Outline Planning Application

An outline planning application can be used where land is not yet included in a Local Plan but has good planning potential.

The Strategic Land Company will fully assess your land to establish whether an outline planning application is appropriate in the circumstances. This route is high risk and therefore requires a detailed assessment of the land prior to the submission of any planning application.